12 years ago by

Ahhhh, I’m so excited to talk to you about Erin!

Erin McKenna here is the super cool founder of the BabyCakes bakery. A “bakery” here in the US is where you find cupcakes (yum), donuts (aaaaah), cookies (iiiiiih), and often they have lattes and you always leave with a big smile… and a rather guilty conscience.

Not at BabyCakes though. You see, not only are their cakes incredibly delicious, but they don’t contain any refined sugars, eggs, gluten or dairy. You almost feel like you’re eating a donut that’s purely good for you. :-)

So here’s a few questions Erin answer about how she decided to leave her dream job as a fashion assistant to go off with no safety net and create Babycakes at 29… And a few years later had a real American success story with 4 bakeries all over the states (one of them in Disneyland!), multiple cookbooks, courage and humor for every curveball thrown her way (you HAVE to watch her videos), and even with all that, right now as I’m talking to you, she’s also got… a baby on the way!

Wow. Inspiring, Erin…

Hi Erin! 

You used to work in fashion right? How did you get your start?

Yes! I had to work very hard to get my first fashion job. I studied communications at school. Then, I got an internship with the design editor at Flaunt magazine for six months. It was really competitive. But over time they saw I was totally dedicated.

Eventually they offered me a job as a fashion assistant!

What was your dream job?

To be a buyer!

So how did you make the transition—from fashion to baking?

It was a funny transition–fashion to baking–but I found that I wasn’t fulfilled with my fashion assistant job. I would dread going to fashion shows and showrooms to see the next season’s looks. I should have been excited but I just didn’t get it. So to shake off my work-related depression, every night after work I would go home and bake.

Those were the times when I was truly happy. So I quit my job after eight months because, honestly, I missed the food industry and wanted to get back into waitressing. Three days later, at a friend’s child’s birthday party, I had the idea for BabyCakes, and that was that! Fifteen months later I opened the doors to our first shop on a deserted stretch of Broome Street in the Lower East Side.

You loved being a waitress? Really? I used to be one and I hated it!

Yes! If you go back to what my dream was when I was really really young, I wanted to be a waitress. I was always in love with restaurants and the food service. But I always made sure to work at places I really respected.

Wait, but I’m sure BabyCakes didn’t happen just like that! What did you do during those 15 months?

I had two waitressing jobs and I was occasionally cocktailing at night. I was just trying to make as much money as possible to buy ingredients at the health food store, which are super expensive! [Erin is allergic to dairy and gluten!!!] I would bake all morning and take notes on my recipes and then work on my business plan before heading back to my jobs. If there was a recipe I was thinking about, I’d make another round when I got home. I was very obsessed and very focused; it was all I thought about, so to me it was fun! But I completely dropped my social life when I decided I wanted to open my own business—BabyCakes took priority.

How were you able to find the money to open BabyCakes?

At first I thought I would do it with a bank loan, but that didn’t come through at the last minute after I had already signed the lease on the bakery. So I went to everyone that had mentioned in the past they might want to invest and that’s how we did it—with 10 investors.

When I was waitressing I would make treats and bring them to work, people would try them and they’d be impressed and say, “If you’re looking for an investor, let me know!” I met with all of them, but only a handful put down money. A lot of people say they want to help you but only a few of them will actually write the check. But we did it!

And I lived hand to mouth for the first year to make sure the bills and all of my employees were getting paid.

What have been the best and worst parts of being a small business owner?

The best part is seeing all the jobs that are being made available because I rolled the dice on opening this bakery!

The hardest part has been letting people go whom I like personally, but who just aren’t a good fit for the company.

You also have locations in LA and at Disney in Orlando! Has it be difficult to be here in New York and away from your other shops?

It’s still the most difficult part of my job to not be at all four stores at once. I was warned by other business owners how difficult it would be, but you don’t really know until you’re in it. It’s hard not to see what everyone is doing and to observe customer-employee relationships. The key to pulling it off though is to secure each place with someone you have a lot of confidence in, but without giving them too much room. I’ve had to learn the hard way but it’s definitely a balance of trusting other people, and to be constantly checking their work. What’s that expression, “give them enough rope, but not enough to hang themselves?”

What has your spending style been with your business?

I think that’s an instinct you’re born with. I’ve always been a big risk taker and I don’t fear anything—except heights maybe! I’m really confident with what I’m doing and I’ve put all my bets on it.

I also grew up as one of 12 kids and we didn’t have any money, so I knew what it was like to be poor. To me, the fear most people have is being broke and I know what broke feels like, and I’m fine with that.

Did you have a mentor figure that helped you figure everything out? 

Meditation was my mentor. I would sit for 30 minutes every day and make it a point to focus on being grateful for all I’d accomplished and learned, and also for all that was to come.

For example, the frosting. I didn’t know how it was going to happen, and I was like, I am not going to stress, I am just going to meditate and just be grateful for what I see about the final outcome. I did that forever like–months and months–and I never gave up hope I was like, “I know it’s coming!”… And finally the frosting that came is what made us famous.

Have there been any moments of desperation, with tears, where you gorged yourself on cupcakes?

So many! One memorable one was on January 2nd, 6 years ago, just five months after we opened and on the tail-end of a busy holiday season. The bakery was dead–I think we had three customers all day. By 5pm I turned to my sister in tears crying,

“BabyCakes is over! People don’t want us anymore!”

Of course, it was dead because it was the day after New Years and everyone was on a diet, but I took it really personally.

So we’ve seen your videos…  a) Have you lost your mind? And b) We LOVE THEM!  Who came up with all of these ideas?! 

I am lucky enough to be married to a very clever, hilarious, and talented man named Chris Cechin. When we started dating he really got what BabyCakes was and came up with the idea of creating fun little two-minute videos to give customers who had never been to the bakery an idea of what the personality of the bakery was.

Now tell me the truth…you’ve been on the show 3 times now. So what is Martha Stewart like?? Is she the Anna Wintour of the food business ?

She is outstanding and she totally is! I think it’s a combination of fearlessness and vision that they both have. I think a lot of people, especially women, have a problem asking for what they need but she’s just cutthroat. She doesn’t care if she’s making anyone uncomfortable; it’s brought her extreme success!

I’ve noticed that a lot of people around her are nervous but I’ve found that if you are just yourself and don’t try to be what you think she wants you to be, you’re safe. It’s like she smells fear!

Ok now let’s get to the most important point !!! :) How do you stay fit? You are the tiniest cook I’ve ever seen ! And you’re pregnant !

Well first of all, I just ripped my pants. I was so determined to get them on! And then I ripped them.  I exercise pretty much every day for about 10 years now. I did it when I stopped smoking and it’s really like drinking coffee for me in the morning: after working out I’m just a different person.  Before my pregnancy, I loved Soul Cycle.  I had heard so much about it from a friend, and I tried it and I’ve never been excited to exercise but I was so excited to go back – I would like, rather go there than go out on Saturday night! I was growing into one of those crazy people – but then with my pregnancy I had to stop cause you’re not supposed to do exercises that are so intense

Now, I do Physique 57 and Bar Method.  Bar Method is really serious, and it feels so good when you get through the really hard parts.  It’s getting difficult though – it feels like I have this ball being pregnant, the pushups are so hard!

What’s next for Babycakes and for Erin McKenna? 

I’ve just launched our cake, cookie and brownie mixes on our online store, am about to open the 4th location on Larchmont in Los Angeles next week and writing the next cookbook. You know, not too much…

What’s the best advice you’ve been given?

Hmm..that’s so hard! It would probably be from my brother Frankie who also started his own business. He said to never waver from your vision and don’t let anyone else influence on you, no matter what’s involved.

Check out my other career posts here !!!


Add yours
  • My dream! become a baker and remain stylish, sounds difficult as i’m finishing my engineering studies, but you never know!

    Anyway, great inspiration.

  • Ah, la vidéo…

    Elles se produisent à domicile pour la chandeleur ?

  • O M G !! C’est vraiment du génie pur là ! J’adore ce qu’elle fait… La vidéo est vraiment dans l’air du temps. On ne peut qu’aimer…


  • elle en a gardé un joli manteau, de l’experience styliste!

  • J’adore cette fille.
    Question mode: la marque de son manteau sur la photo?

  • Oh cet interview est génial, il me fait un bien fou à un moment crucial !

  • j’adore son manteau !!! C’est une bonne idée d’adresse :) si on part aux EU :)

  • C’est tout à fait l’article qu’il me fallait today!! mille mercis!
    elle a l’air trop sympa et je suis impressionnée par son courage et sa détermination comme quoi il faut toujours s’accrocher dans la vie!

  • ahlala, j’adoooooore d’amour le 1er livre de Babycakes même si c’est dur dur de trouver des produits vegan en France… trouve cette interview super inspirante surtout la phrase “parce que j’ai eu le courage de prendre un risque”….je vais la méditer très fort…..

  • Très très inspirant au moment où je réfléchis à lancer ma propre petite boutique à LA. 15 mois ? Voyons si j’y arrive. (mais ce ne sera pas une patisserie, bien que ce soit très tentant).

  • Un interviez inspirant, merci ! J’ai besoin des histoires comme celle-ci, en ce moment où beaucoup de gens voient le monde en gris, je suis en train de partir sur un nouveau projet dans ma vie…(ça rime! :))
    Visualisation et confiance, j’y crois!

  • Very inspiring! I am thinking of starting my own small business and this was great to read! I love how she worked as hard as she could to make extra money while planning the business and buying supplies.

  • What an inspiring read! I only wish there were some questions about the products, like why she chooses to work with the ingredients she uses for her baked goods.
    At any rate, think I might pick up a cupcake (or two) later!

  • oh son manteau!!!!!
    ah et dommage que tu te sois expatriee a ny garance… on veut des bons plans a paris!
    de gros bisosu et bonne annee a toi et scott! bonheur,amour et santé

  • Merci pour ce genre d’article.
    Je suis étudiante et je veux devenir acheteuse depuis que j’ai 10ans, mais je ne sais pas si le monde de la mode est aussi incroyable que dans mes pensées… De plus je suis comme Erin, j’adore les gâteaux! Voir qu’on peut réaliser ses rêves et trouver sa voie à 30 ans me rassure!

  • Really like these interviews ! careerwoman really deserve some attention and the questions and answers are interesting and fun to read

    mm I really feel like brownies and cupcakes now..
    fashion & lifestyle in BElgium

  • She is so adorable! What a wonderful, beautiful person to feature.

  • Really like these interviews ! careerwoman really deserve some attention and the questions and answers are interesting and fun to read

    mm I really feel like brownies and cupcakes now..
    new outfit post

  • What a great story! Most of us are dying to get into the fashion business, and it’s so refreshing to hear the other side of that, someone who got in and wanted out, and did so in such a successful way. Thanks for posting this inspiring interview!

  • ooh j suis allée à babycakes par hasard à LA c’était top !!!!!!!!!!!!!!!!! :)

  • Super enrichissant! merci Garance!!!

  • Quelle reussite ! impressionant!

  • La marque du manteau svp!

  • Oh I have followed Erin and Babycakes for sometime. I had to start eating gluten free and I felt like she was the light at the end of my “no more baked goods tunnel!” I am so thrilled she is coming out with mixes! Perfect for those of us who can’t get to her stores. Lovely interview and thank you for asking how exactly a baker stays so thin!

  • Très inspirant ce post et la vidéo, J’ADORE!

  • Super interview!!!

  • Her dedication is very inspiring, thank you for sharing it with us :)

  • Enjoyed the interview and I hope the best to Erin.

  • Babycakes sound yummy… Great to hear from women entrepreneurs who succeed!

    My friend Emilie also passionate about good food launched in New York City area and her Speculoos paste is divine :-)

  • fantastic garance and erin! love, love, love it and hope to try the sweets in Larchmont.

  • C’est tellement ça la vie!
    Vivre ses envies.

    Bon j’y retourne, moi aussi j’ai mes envies en route!

  • Super inspiring, Garance, thanks for the interview!

  • She is brilliant!

  • On a toutes craquée je pense.

    Je viens à NYC en août et j’ai juste hâte de découvrir et surtout de déguster un de ces cupcakes ;-)

    Belle journée,

  • Super inspiring and so frightening at the same time…so much could have gone wrong!

    Peroxide Blonde

  • Inspiring interview.., and I wish I could visit one of her bakery shop someday.. =)

  • So inspiring. Thanks Garance!

  • I can’t believe about that! Hahaha the videos are amazing! So funny!



  • Super interview ! Et les vidéos sont vraiment géniales, complètement délirantes !! C’est cool de voir des gens avec autant de talent … Ca me donne envie de faire des cupcakes ;)

  • Ca c’est de l’inspiration! Moi qui suis toujours engoissé à me dire que si je m’engage dans un truc, j’y resterais enchainé jusqu’à la fin de mes jours, solitaire et triste. Amen.
    Faudrait qu’elle nous file sa recette de glaçage, car les miens sont quelque peu… disons que y’a de quoi éradiquer la faim dans le monde avec un gateau quoi.
    Merci pour ce petit billet de motivation !
    Bonne soirée!

  • i don´t know what to say. just love it. un point c´est tout.

  • This is awesome. What an inspiring story and motivating push. I’m brinking on a career switch and hoping everything just falls together perfectly. Which it won’t, but I’m ready to see my ups and downs, failures and successes and use them to grow. I need to try these cupcakes, and I don’t even eat desserts! I’m excited to get some for my mom, she can’t eat dairy so it’ll be a nice little treat for her!


  • I love the change she did from fashion to bake. I wish I could do more stuff!

    Greetings from Santiago, Chile.
    @cristianpavezd on Twitter.

  • C’est un super article. Cette fille est d’un naturel désarmant. Elle n’a pas de crainte à montrer qui elle est, et que le succès n’arrive jamais seul, il faut bosser et y penser tout le temps!

  • “Je voulais être acheteuse” Une très belle réponse ;)

    La photo est parfaite !


  • SUPER INSPIRING!!!! I find it really fresh to read about ppl who had the courage and started something on their own!!!

  • wow what an inspiration!!

  • I adore Babycakes. I live in Seattle but travel to NYC about twice a year, and my priority is to make it to Babycakes on Broome Street each visit. I have Celiac Disease, which means no gluten, and I drool over Erin’s offerings in her adorable bakery. I was just there in October and nearly died when I saw that she had started making donuts: before I was diagnosed, I was in love with donuts. I took a half dozen home with me, on my lap, on the airplane all the way to Seattle. I froze them and chose a time to eat them when I really needed a treat, savoring every bite. I just finished them and am not bereft. Oh, how I wish she would open a bakery in Seattle. AND, I’ve been in her bakery several times when she was there, baking and frosting. Erin is SO nice. I admire her work ethic, but I have to admit that I might admire her cupcakes and donuts more. Hmm, I think I might just call them up and ask them to ship me some more donuts via Fed Ex. I’m not sure I can live without them.

  • mais j’ai l’impression que tu parles de + en + de femmes enceintes ou de bébés…? ;)
    Sinon merci pour l’article : j’adore lire les femmes entrepreneuses, chefs d’entreprise et mode et jolies à la fois, c’est très inspirant !!
    Et sinon, le e-shop de babycakes, il livre en Suisse…? Ca fait trop envie !!!

  • Merci Garance pour cette interview mais également pour nous avoir fait part de ton parcours.
    Ces échanges d’expériences me permettent d’avoir confiance en moi (et plus particulièrement en mes projets)…avec du travail, de la passion et de la conviction, tout est possible !

  • J adore ce petit grain de folie….
    Ta copine est top Garance !

  • ma bakery favorite dans un de mes quartiers-chouchous. (J’ai même un vieux -2ans- tee shirt “I left my heart at newyork babaycakes”, tellement j’avais craqué sur tout dans cette boutique)…les gens adorables, les cupcakes aussi. Viva Erin!

  • Salut Garance!
    Merci pour cette nouvelle tranche de carrière, ça donne super envie de se lancer!
    Par contre est ce que tu sais pourquoi on ne peut pas lire les vidéos sur IPad?
    Ça craint, non? Chui toute triste ;)
    La photo est canon: on a qu’une envie c’est de rentrer dans le monde d’Erin direct…

  • Such stories help in the hard moments to bring oneself back to … well – life! and reality! and just GodDamnItStopBeingMiserable!.. Thank you So much Ms. Dore for such beautiful, inspiring stories.

  • Il faut savoir prendre des risques dans la vie…C’est admirable !!

    J’ai tout de suite pensé à cette nouvelle série, en lisant son histoire : ” 2 broke girls…bosser en tant que serveuses, faire profiter les clients des cupcakes et se faire connaitre..” Quand la réalité, rejoint la fiction dira t’on….

    But maybe, it’s just the dream of NYC! !!!

  • Super intéressant ! // Garance-équipe de Garance D., j’adore ce blog/son humour/sa répartie etc. et ce depuis des années. Je crois qu’avec son succès et sa “puissance”, il serait à envisager d’engager un-e réviseur-e pour les fautes qui se glissent dans chaque entrée. Rien de grave, mais un blog sérieux et autant visité ne peut se permettre cela à mon avis, ça lui enlève de sa puissance, justement. J’espère que vous prendrez cela en considération.

  • I really enjoyed this interview.

    I’m glad you didn’t shy away from the tough questions and that they were answered so honestly.

  • Tout d’abord meilleurs voeux pour cette nouvelle année.
    Je consulte ton blog quotidiennement depuis quelques années et je suis admirative de ton travail.
    Merci beaucoup pour ce beau portrait. J’achève mes études en cinéma cette année et je dois dire, qu’en ces temps de pessimisme ambiant, ce post donne espoir. Quelle énergie ! Ca donne envie de la rejoindre et de bosser dans son équipe !

  • This is a great read! I love all ‘career girl’ posts, but this one really spoke to me as I starting the e-commerce side of my business this month. Learned some things and got a great dose of inspiration. Merci! xxo

  • Woow YUMM

    je vais ajouter cette adresse à ma liste des shop à visiter quand j’irai é NY dans 2 mois !! top merci =)

  • Je trouve génial cet interview! Moi qui suis en train de monter ma boîte, ça me donne du cœur à l’ouvrage!

  • I love babycakes!! We have one here in LA.
    Thank you for the great interview and inspiration!

  • I love hearing from people who have worked hard and taken risks. So inspiring!

    – Meredith

  • My dream job… et juste ce qu’il faut d’audace =)

  • Au fait, c’est moi ou elle ressemble grave à Peggy Olsen dans Mad Men?

  • Absolutely a fantastically spot on fun video!

  • Thanks for this post, Garance. It’s so great to read stories about successful women!

  • Salut Garance,
    Cet article tombe à point nommé! merci! je suis entrain de tout faire pour monter ma boîte spécialisé dans les cupcakes, et autres saveurs irrésistibles, et ça me met du baume au coeur, car c’est pas toujours facile de monter une entreprise en France!

    En tout cas, toujours autant de plaisir à lire tes billets journaliers, c’est l’évasion garantie!
    Je te souhaite une très bonne annéée 2012.

    A très bientôt!

  • Thank you for this Garance, this is seriously inspiring!

  • wahoouuu, une fille qui a l’air fantastique !!!
    En tous cas j’adore l’idée de babycakes…Merci de nous avoir fait découvrir tout ça.

  • What better way to start the new year then reading a gorgeous interview about a strong, independent and talented woman following her dreams. x

  • Mon Dieu, c’était LE Post interwie qu’il me fallait, moi qui suit étudiante en école hôtelière en train de se poser des questions de reconversion et poursuites d’études ! (Et qui aime NY et sa gastronomie à la folie)


    (Garance Doré, ma partenaire inspiration, ma bulle de décompression, mes fous rires du matin depuis 2008 ! ;)

  • This is such a darling interview Garance! I love it!


  • vraiment vraiment inspirant
    pour tous ceux qui craignent le fait de changer de carrière, surtout quand on réussit.
    merci !

  • Lovely!
    Really hope Erin opens a BabyCakes in Toronto one day! x

  • Le manteau est un Carven…

  • I’m so glad you did this!! I love Erin’s “frosting goes on the top of the cupcakes” video.

  • Merci Garance, merci Erin, pour cette interview !
    Même si je n’a pas pour le moment l’intention de crer une entreprise, tout ce que nous liver Erin est vraiment rassénérant. J’adore les personnes comme elles, pleines d’énergie et disposées à partager les secrets de leur réussite.
    Cela me convainc de persévérer dans la méditation. J’avais fini par laisser tomber plus ou moins ces derniers temps après plusieurs mois de pratique irrégulière. Donc, je suis résolue à reprendre et continuer. Preuve est faite que ça marche !

  • Erin rules ! Go vegan !

  • I’m from Australia but recently visited New York for the first time and I love Babycakes! I went there all the time!

    My favourite part of this article was learning there’s a store in L.A, which is where I’m heading next. Will definitely be dropping in.

    Great interview, Garance. Thanks!

  • Lovely interview and her coat in the photo is gorgeous!

  • This is, by far, the best career interview you did and featured! Thanks for sharing. ;)

  • Excellente cette video!! Et beau tamoignage ca donne vraiment du peps tout ca, merci!!

  • Dans la vie il faut savoir foncer !!

  • MMMMMMMMMMMMMiammmmmm ! Quel post appétissant ! Je viens d’aller faire un tour sur ses vidéos, et je dois bien avouer qu’à 8h30 du matin, ça me donne envie d’aller me faire un big petit dej ! Mais enceinte moi aussi, je dois faire un petit peu attention ;-)

    J’aime bien cet esprit d’entrepreneuse, de battante, et à l’origine de ce caractère, la passion !!!

    C’est très inspirant ! En plus, Erin n’est qu’un sourire à elle toute seule, elle semble hyper heureuse !
    Bravo Erin et Merci Garance pour la découverte, je vais envoyer ma petite soeur NYorkaise se régaler de toutes ces gourmandises pour moi, du délice par procuration !

    Bisous !

  • Merci beaucoup pour ce portrait ! C’est formidable de voir des filles aussi entreprenantes qui réalisent leurs rêves avec conviction et humour.
    Je suis moi-même en pleine préparation d’un projet, c’est génial de lire les sucsess-stories des autres pour se redonner confiance dans les moments de doutes. MERCI !

  • This is truely an inspiring story. The path to our destiny might not be straight and paved, nevertheless we’ll get there if we have courage and do not give up… Thanks Erin. Thank you Garance. <3

  • Love, Love, Love!
    Babycakes LA did my wedding cake and cupcakes.
    Erin, any chance you want to franchise into Florence, Italy?

  • Quelle inspiration ! (et puis, quels cheveux, et quel sourire, et quel manteau !)
    Moi qui envisage en ce moment de démissionner (ce qui semble une hérésie en période de crise “quoiiii tu as un CDI et tu n’en veux pas ?!”) et éventuellement de me lancer, cette interview m’a mis du baume au coeur.
    Et il va sans dire que si j’arrive à réaliser mon deuxième rêve = aller à NYC, j’irai faire une razzia chez Babycakes !

  • Great interview, very inspiring! I love that it took Erin to get the job she wanted to realise the job she really wanted!! x

  • WOW Super Garance et Erin, j’adore cet article ! Super !

  • Whaou ! J’adore cette interview, le parcours d’Erin fait rêver, je suis très admirative face aux personnes qui prennent des risques.
    Et cette vidéo, à mourir de rire !!!

    Juste une dernière question pour Erin : d’où vient ce manteau absolument canon que tu portes sur la photo ???

  • J’adore la philosophie d’Erin ! Je lui souhaite une très très bonne continuation.

  • truly inspiring!!

    I just want to open a shop by myself after reading this great interview ;)

  • Ca a l’air super tout ce qu’elle fait !

    Sinon…. ce matin après avoir couru chercher mon ELLE dans la boite aux lettres, que vois-je ? GARANCE EN INTERVIEW ! Tu es superbe, comme toujours ! :)

  • Good interview…

    Lovely Idea

  • So inspiring! I love this kind of tale.. it’s always awesome when dream chasing pays off! x

  • Cakes without milk and eggs? I don’t know.

  • “Never waver from your vision and don’t let anyone else influence on you, no matter what’s involved.”

    Thank you for sharing this post! I’m at a turning point in my career now and this is just what I needed to read! :)

  • I have been gluten free for over 10 years, and believe me, 10 years ago gluten free products where like eating cardboard… So, I just stopped eating carbs and focused on organic meats fishes and veges, along with brown rice..

    If I want a great gluten free cupcake when I travel to New York I now go to “Baby Cakes”…
    She really did get in to a market that at the time was starving for a “Gluten Free” bakery…
    So, there were a whole population of Gluten Free eaters that were just waiting for Erin to come forward with her stores…

    If her products tasted like cardboard, then it would have tanked, but because they are beyond amazing, due to her dedication and focus in start of the venture, she has been rewarded with loyal customers…


  • Ce post est top ! Tellement raffraichissant ! Et ça donne faim ! De tout ! De l’avenir, de la vie, des rêves, des accomplissements…et des cupcakes !!!!

  • Such an inspiring interview! Im starting my own business as well and its so wonderful to hear about a stylish yet entrepreneurial woman see success. I love her last comment about never wavering from your vision – i found it to be so true!

  • Such an inspiring interview! Im starting my own business as well and its so wonderful to hear about a stylish yet entrepreneurial woman see success. I love her last comment about never wavering from your vision – i found it to be very true!

  • i have only heard wonderful things about this place! super cute and she is such an entrepreneur! i hope to be the same one day …. or that i am already in the process :)

  • She should open one in Chicago! I like reading about people that started their own businesses. It must be so freeing to be one’s boss. Great post!

  • That coat is stunning on her, thank you for the lovely interview!

    XX Kathryn

  • Awesome – that’s something I’d love to do! Only slightly concerned at the amount of hair that must get in all that baking though :-P

  • Hello Garance,

    Cette interview demontre qu’il faut croire en soi et y aller a fond! C’est drole car j’ai moi meme recemment interviewe un jeune fashion stylist. Il est tellement positif alors qu’il travaille d’arrache pied pour aller au bout de ses reves (comme dans la chanson). Tout cela ne peut qu’inspirer.


  • Super interview,j’ai aussi vu que tu t’étais faite interviewer par ELLE (j’adore ce magazine^^) et ton blog est super!!!

  • Really love your working girl series- inspiring!

  • ça remonte le morale de voir sa réussite, ça donne de l’espoir :D
    En plus sa petite histoire me fait penser à une série que j’ai commencer depuis qq mois “2broke girls” (bon bien sur vu d’une façon romancée et comique mais je trouve que ça correspond pas mal ^^)

    Bisous bisous

  • Erin must be “Max” from the American tv show …”2 Broke Girls”

    They must have written this funny show thinking of Erin . Waitress who is working toward
    opening a cupcake bakery !

    But wonderful for Erin as she has made it !

    Maybe this will give French women la courage to challenge Pierre Hermé and
    open Macaron bakeries !

  • Erin is an absolute inspiration. I pray that I’m as successful as her in 5 years time.

    This article is going in my favourites :)

  • Wow! and she did it all by herself with only meditation to help! AMAYYYYYZING!

  • Comme quoi avec de la volonté et énormément de travail on peut y arriver, c’est une belle histoire. La vidéo est juste folle !!

  • le peintre qui a paint la cuisine, il y a deux semaines,.. me dit ” tu peux faire comme moi, autoentrepreneur… je lui répondre..”je sais, j’ai entendu parler de cet statut..mais il faut savoir quoi faire….et lui me dit: “coiffer, de la coiffure ?”…”mais non :))))… quoi faire, une idée :)))” …bref il va falloir déjà que je révise mon français :)))… thanks for interview :)

  • Erin c’est la Mildred Peirce des années 2000.

  • Une success story qui nous donne tellement envie de nous lancer et suivre nos passions !

  • I LOVE babycakes!!! And might I mention that I have been calling my hubby babycakes pretty much since the day we met ; ) Keep up the great work!!!!

  • Thanks, Garance, for interviewing such an inspiring woman! Love this story! x

  • Ms. Dore,

    I have read this article twice now, and each time it brings a little sniffle and a tug at my heart. It’s lunch time at a job that I too so dread returning to and hope to heaven that someday I can do what Ms. Erin did here. Thank you for this interview, I really appreciate it.


  • So inspiring! Glad I stopped by to read this, as I’ve been wanting to create my own makeup collection for so long now.

  • Et m**** Garance! Je reviens New York (ce matin !!) et j’ai raté cette bakery que je ne connaissais pas avant aujourd’hui en lisant ton post! Aaaaaargh! … ce sera pour la première fois!

  • P.S/ Un sacré exemple de réussite cette Erin, j’ai besoin de lire des histoires comme la sienne en ce moment… :)

  • voulant également travailler pour mon propre compte, son histoire m’a donné beaucoup de courage, je la félicite pour sa détermination.
    Il y a également 2 choses qui m’ont touché dans cette ITW, c’est lorsqu’elle parle de la méditation et du conseil que son frère Frankie lui a donné. J’ai adoré!

    PS: je lisais l’hebdo ELLE du 6 janvier 2012 et je tombe sur une ITW de toi Garance. j’ai parcouru ton blog et j’aime beaucoup ce que tu fais et tes dessins son trèèèès beau :)

  • Génial!

    j’aimerais tellement avoir autant de confiance en moi et de talent pour réaliser ma passion! Ca me laisse rêveuse!

  • Loved the reading! Very inspiring for all who start a business on their own.
    Thanl you for sharing!

  • Loved the reading! Very inspiring for all who start a business on their own.
    Thank you for sharing!

  • Je viens de trouver mon mentor. J’ai le même projet future j’espère que ça marchera aussi bien, j’aimerai ouvrir ma première boutique à Bordeaux. Merci pour cette itw.

  • Great interview! I love the concept of babycakes.

  • Garance thank you for these “Career” posts! more to come I hope!

  • this is such an inspiration! thx <3

  • what a beautiful and inspiring woman, quite lovely indeed!

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