15 years ago by
Noooo wayyyyyyyyyy! That’s not chocolate!!! It’s style! Look at those prints. All you want to do is buy all of them just so you can coordinate.
Okay, maybe I’m getting a little carried away. If you live in New York, maybe you know these super trendy Mast Brothers chocolates made in Brooklyn by two very bearded men and distributed to all the chicest coffee shops in NYC. When I first saw them, I was just a little annoyed by those $8 tablets that danced around in all my favorite places. And since I’m more snobby than the snobbiest of snobs, I snubbed them.
Well, as you can see, the chocolate won : one day I saw the bar with the fancy anchor design and I couldn’t resist all of the beauty in the packaging. I bought one, had a taste, and really, the blend of chocolate, salt and almond made me fall head over heels. Like Rachel Zoe said, I died.
I suppose I should add for full disclosure that I’m totally addicted to chocolate, so it doesn’t take much. At the Studio, there are some who understand that bringing me a bar of chocolate is the best way to bribe me. So all that said, last time I was in Brooklyn, I went looking for this goodness at the source.
Here’s a few photos of their awesome boutique (and you can see their chocolate “factory” in the background, which is far less frightening than Willy Wonka’s). And on that, I’ll let you go.
I have to go ease my chocolaty conscience with some yoga.
Translation : Tim Sullivan
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um…i love your blog so much! i’m so happy that i found it :)! Great post as always! Waiting for more!!!
http://www.FashionUm.com
Show Your Outfit!
I would die as well!! where can i buy them in italy??
i love chocolate ! ‘wish i were in brooklyn right now, although Milan isn’t that bad…hmm….thinking of my next snack…
love the wrapping too! (and had never heard of Mast Brothers)
I die!
Une raison de plus pour retourner à New-York ;-)
En fait ce que tu es en train d nous dire, c’est qu’on peut mettre du beau partout. Et j’aime cette idée. Bon week end ! (et moins drôle, on vient de me dire qu’un remède radical contre les migraines est de bannir le chocolat de mon alimentation. Et là, je pleure)
They are beautiful! Sweet chocolate and saltiness combine perfectly! Do they ship to the rest of the states?
http://savoirfairesavoirvivre.com/
si si, on les trouve à Paris!Iils sont en vente à la Grande épicerie du Bon Marché…
I clearly die too !!
http://www.younglington.wordpress.com
Ah oui je m’en souviens, ils avaient un stand aux puces de Brooklyn… Bon et classe. Et sympa.
My boyfriend would appreciate them….better he continues living without knowing about their existence! Eheh!
Giada
http://giadascarnival.blogspot.com
Whaou ! très jolis ces emballages ! j’en avais déjà vu, ça me plais bien! :)
chocolate and a beautiful print..what a great combination, I’d almost be sad to eat the chocolate
http://www.tripsandtreasures.blogspot.com
fashion & lifestyle in BElgium
chocolate and a beautiful print..what a great combination, I’d almost be sad to eat it
fashion & lifestyle in Belgium : http://www.tripsandtreasures.blogspot.com
J’adore, c’est très old school!
charlotteetlafrance.tumblr.com
Mast Brothers is the BEST!!!
Great post Garance!
xo
http://cestclassique.blogspot.com/
Mast Brothers Chocolate is fantastic! I live in Chicago, but there is a pizza place here called Great Lake that sells Mast Brothers. It’s always a good night when pizza and chocolate are involved.
Food is one of my few passions, the perfect mix between food and fashion is genial!
This is not a fashion food like Laduree Macarons, is a simple food packed like a fashion accesory
http://www.stylosophism.com
Pfff, heureusement que cette boutique n’est pas en bas de chez moi car j’ai deux gros problèmes: j’adore le chocolat et j’adore les packagings originaux…!
http://thesisters-diary.blogspot.com
Tellement beaux ces imprimés! Je me mets à leur recherche de suite sur Paris!
Thx Garance
Haha i don’t know who on earth could still ignore the Mast brothers’ existence… Being a chocaholic too i even send my lover over to New-York two years ago to bring me some back. Ok, she had to go anyway, but i forced her into walking and walking and walking to find them. She did it well. I’m still dreaming about their chocolate.
Hummm qui peut ne pas craquer face au chocolat ?!!
Pfou ils sont magnifiques et en plus, même si je ne suis pas fan du chocolat, je suis absolument accroc aux amandes ET au sel ! En deux mots j’ai envie de prendre l’avion tout de suite là maintenant pour venir goûter ça !
C’est trop cruel.
Comment on fait maintenant qu’on a une folle envie de ces chocolats la.
Ohhhhhhh oui je meurs
I am addicted to chocolate too! I want them!
Kisses
Silvia
http://bornineightytwo.com
OMG! You’re right – I want to buy all of those lovely little packages just so I can coordinate and display them. I die – do you die?
The Styleseer
http://styleseer.blogspot.com
Very VERY nice printing- I adore the one whit the anchors!
Lx
Je tombe mort!
My dear friend works at Mast and during the holidays, they needed extra hands so I helped wrap those bars! No joke, each bar is wrapped by HAND. And with lots of tlc… great group of folks.
so adorable.
http://mertxehernandez.blogspot.com/
now I just wanna get some of those tablets… they are lovely! why there is nothing like this in Spain?
http://brandnewbyanna.blogspot.com
And if you go to Mast on Saturday, also check out Raya Brass Band at Radegast on the same block http://www.rayabrassband.com/calendar/
Apparently, we were supposed to get some of that chocolate for Christmas (my son plays trumpet with Raya) but it was accidentally left behind in Brooklyn…. hmmmm.
I die too! y a-t-il un web-shop- livraison hors de EU?
Moi devant la fontaine de chocolat de Willy Wonka, je die !
Alors si c’est encore meilleur ..
well, lucky me: heading to nyc in february. including one stop in williamsburg for sure …. sea salt & almonds. omg.
Miam! De jolis imprimés comme je les aime!…
So cute! I want them…
xo
http://celebritystyleinsider.com/
I died !!!
Tu n’as pas le droit Garance de mettre ce genre de post alors que je serai à N.Y dans seulement 3 mois et en plein période de régime !
Et en plus j’adore Brooklyn donc j’irai faire un petit tour dans cette boutique pour voir si les paquets sont aussi jolis qu’en photo ;-)
http://www.mespetitspapiers.net
Chocolate is my major weakness!!
Check out my fashion illustrations and art:
http://aliceauxpaysenchantes.blogspot.com/
Yes, I die. You officially killed me. Mmmmmmmmm.
Le packaging, ça fait quand même beaucoup vendre non?Cela dit je veux bien te croire , le chocolat c’est vraiment LE truc qui me peut…
Mais sinon ¿¿¿quoi la fabrique de chocolat de Willy Wonka te fait peur???
I die pour l’imprimé pied-de-poule !!
Ben voilà !
ça c’est une vraie cure détox pour le moralàzérox :-)
I love your sense of humor – Yes, I die! Especially for the one with the blue and white design.
Cool concept!
http://cestlavieophelia.blogspot.com/
The power of chocolate!
Why would we feel guilty? It is so healthy Garance!
ENJOY!!
Xx
http://murmureparis.wordpress.com/
J’ai lu récemment qu’on les trouvait depuis peu à la Grande Epicerie du Bon Marché. A vérifier !
La vache! Quel goût ! Quel style! On se croirait à Pitti Uomo! Merci pour cette adresse Garance!
j’adore cette chocolaterie …y rentrer c’est prendre le risque de ne plus pouvoir porter autrechose qu une nappe en guise de robe
http://missjayci.blogspot.com/
déjà que c’est l’heure du gouter…..
Complètement folle de packaging, j’adhère….
Moi victime du marketing, vous rigolez?!!!
Bises
haaaa j’ai beau habiter à Paris, moi aussi je suis accro à leurs chocolats découverts au bedford cheese shop… j’espère que tu as goûté la tablette almond et truffle de l’hiver dernier (parce qu’ils sont forts, ils font des collections comme en mode) c’est une tuerie absolue. Depuis que whole foods les vend en petits lots avec imprimés assortis, c’est juste impossible de résister !
Dans les nouveaux parfums je te conseille très fortement vanilla&smoke et le brooklyn blend, trop délicieux !
Et depuis Noël ils les vendent aussi à Paris (à la grande épicerie of course), pas beaucoup plus cher qu’à NYC, donc tout va bien…
Delphine (la snob qui bouffe du chocolat newyorkais à Paris…)
I definitely die…I LOVE CHOCOLATE!
Would buy them just so I can keep the wrapping :)
I’m not a chocolate girl (I know how is that a real thing), but the packaging alone might have just sold me. I need to go there. These are the perfect girts and they’ll make me look like a chocolate conesour.
xoxo
http://www.thewrittenrunway.com
merci pour ce post gourmand!c’est marrant j suis fan depuis un moment de ces “brothers” . je suis moi même pâtissière-chocolatière et je rêverai d’aller travailler chez eux. Ca me trotte dans la tête depuis un moment. simplement les rencontrer!
Tu es allé dans leur labo ? c’est grand ils sont beaucoup a y travailler? il faudrait que je prenne mon courage a deux mains et me lancer!
je ne les ai malheureusement encore jamais goûtés dans mes contrées lointaines à Genève on en trouve pas!haha.
and by yoga we all know you mean ‘nap on the couch’ (based on previous posts, of course ;))
http://www.houseofhemingway.blogspot.com
J’ai eu exactement la même réaction que toi en remarquant ces tablettes un peu partout. J’avais envie de les acheter juste pour le packaging absolument superbe. J’ai la vanilla & smoke dans mon placard à ce moment-même…
I die ! I die! I die!
Looks delicious Garance! I DIED.
http://fashionismyboyfriend.blogspot.com/
Oh Garance! I never thought I’d say this.. but those chocolates are just beautiful! So stylish! I would have been sucked in by the anchor pattern as well.
xx
http://www.kaytetmadison.com
I’m a sucker for beautiful packaging! Their chocolate factory is delightful!
http://lindseyreneegrace.wordpress.com
Elles sont jolies ces bizarreries :) J’aime surtout la première et la deuxième photo du défilé :)
I died and went to heaven! <3 lovely!
I won’t have a measure.. j’adore chocolate, and it seems to be a Damn good one!
Oh la la Ils ont tout compris aux femmes eux!! Chocolat + imprimé de modeuses + gout = Une tuerie
Tu vois Garance, nous aussi on a notre “TO die for” ;-) ça tuuuuue!!
Dlight from PAris
La Rue A Du Style
http://www.larueadustyle.com
Died…and went to heaven. Blaming the next pimple on you Garance!!
awesome. even though this isn’t pictures of food. it’s making me hungry! ah
xx, http://wordbyjessie.com/
Great wrap style indeed!
hello Garance, check out my dear friends Anna and Robbie of Ritual Chocolate if you have a moment. They were featured on this site { http://www.mrlentz.com/2011/09/friends-making-art-%E2%80%93-series-02-%E2%80%93-ritual-chocolate/ } with some great photos. They personally make each bar of truly wonderful chocolate at their factory in Denver. The only thing better than their chocolate is who they are, the most amazing, kind, beautiful people! Thanks for my daily hit of inspiration on your site, xo
Chocolate, salt and almonds?! YUMMY.
The packaging is fantastic … sometimes I buy things just because I like the packaging … I’m a marketers dream!
this must be like taking a good bite out of a sun-kissed, deep red, italian tomato after years of greenhouse water ones, i guess. finally getting to know what i CAN taste like. and cherishing the good stuff. sometimes i feels just right to invest in something special.
i found out about them for the first time here:
http://www.themakersproject.com/#622582/MAST-BROTHERS-CHOCOLATE
Super classe la boutique ! & j’adore le paquetage avec la corde. :)
Miam Miam!! En tout cas, a cause de toi ou grace a toi, je suis grave accro a Rachel Zoe le TV show… Je suis a la 3eme saison la… Bizu bizu
I’m a dairy free (cow’s milk) ‘dark chocolate addict’. When I realised that this included forgoing one of my favourite Aussie chocolate treats (Violet Crumble) I decided to make my own honeycomb and I coat it in Lindt dark chocolate. I package it up in funky noodle boxes, branded, of course with my business logo stickers (a stereophonic VU meter) and my clients ABSOLUTELY love it! Handmade is a true way to people’s hearts.
BTW after 5 years of grinding sweaty exercising I’m back doing yoga. It’s really THE only and THE BEST thing that works for my body. Strange, but true.
x Alison
ohhhhhhh j’en ai acheté pour mon papa fan de chocolat!!!!! C’est le packaging qui m’a attiré!!! Trop chouette et trop bon aussi! ;)
Bises
I like the packaging but still, it’s a little pretentious, I mean 8$ for a bar of chocolate, really ? And the hipster/organic chocolate shop tops it off
But for me chocolate is chocolate even though that almond and sea salt combination seems pretty mouth-watering :)
I die!!! Mham, mhnam :)
Hm ça a lair délicieux! surtout la combinaison amande-sel, je meurs effectivement.
(sinon Garance, c’est ‘ancres’ avec un a comme toi)
:)
J`adore!!! tRoP cool!
This is funny, just bought one this week to try, Almonds & Sea Salt, amazing….
And I live in Tokyo!
d’une chocolatomane à une accro du chocolat, lorsque tu passes à Paris, fais un tour par une boutique de patrick roger (mon préféré : le ghana. l’haïti est concurrentiel pour la deuxième place ex-aequo avec l’indonésie… il y a d’autres crus !)
The only way to put off chocolate fire is by having a blast out of eating lots of it!!
Greetings from Santiago, Chile.
http://carethewear.wordpress.com
@cristianpavezd on Twitter.
i like how they are displayed on the shelf like books =D
We used to sell this chocolate at a store I worked in! I have to say it is absolutely worth the splurge. Of all the chocolate companies I tasted theirs is the best. I LOVE how they actually make the chocolate in their studio (unlike every other company who imports it already made)-that’s partially why it’s so expensive. However, that is also why it tastes so fresh. Chocolate will never be the same after this! My favorites are the fleur de sal and almond and sea salt! Or just plan dark chocolate!!! So soo happy you’re giving them more press <3
Il ne doit pas y avoir beaucoup de monde sur cette planète qui n’aime pas le chocolat, surtout en ce qui concerne les femmes (ou alors les hommes aiment moins l’avouer de peur de paraître trop tendre).
Le chocolat c’est si bon mais malheureusement on ne peut pas abuser des bonnes choses sous peine de prendre perpétuité sur un tapis de gym! Quel dommage!!
…………………………………..
http://virtual-makeup-artist.com/
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This may sound really odd, but as an unlucky lady allergic to soy, I have discovered I can’t eat most chocolate bars. They most all use soy lecithin as an emulsifier. However, to my delight I have discovered how to find truly amazing chocolate: chocolate made with cocoa butter instead of soy. Doesn’t that make sense? Sound great? Obviously I have to shop that way, reading all the labels, but I now believe that discerning chocolate gourmands should as well. You really can taste the difference.
Le chocolat, tout un art… C’est vrai que cela me donnent envie, autant pour les emballage que pour le chocolat en lui même. Il y a un côté fait-maison absolument irrésistible!
You had me at chocolate. I came here via the Sartorialist and I am in love with your blog!!! You two are fantastic, keep up the great work!
j’en ai ramené de mon voyage à NY en septembre dernier. au début je trouvais ca trop cher pour du chocolat, et puis j’ai craqué!!
I’m having breakfast (bread and cheese) while reading this, but now I want some chocolate.
Wow! these cholocates are so cute! And you can always buy them as excuse to collect the different paper designs…
kisses from Barcelona!
I hear you, Garance! I can never refuse a bite of chocolate. And man, they really look chic! And those round delicacies…now I need desperately some chocolate. From what you said, Mast Brothers can only be found in USA?
J’adore quand c’est beau en plus d’être bon.
I work in a sweet shop and I truly wish that there was more beautiful packaging out there like this! It gets so dull looking at the same basic design again and again, and since I can’t eat any of the products due to my food intolerances (the owners don’t mind staff ‘sampling’) it would be nice if at least my eyes could be delighted!
Waaaaaaw ?… Du chocolat… Magnifique, comme ça… C’est presque le paradis *.*
Si seulement c’était mon cher et si seulement ça se vendait sur Paris :D
Mais du coup, après, une fois la tablette finie, le papier, il faut le garder, hein!! Pour en faire, heu, je sais pas moi… Un patchwork, pour en recouvrir une chaise, faire du scrapbooking…
Ne surtout pas le jeter :O!
Wow, this package looks so good! Real art work. I love chocolate too and I could eat it every day especially in that paper!! Very encouraging:) I’m first time at your blog, but I really like it and I will be your permanent guest:)
i love chocolate ;)
xoxo
I am not even a chocoholic but I lovee these chocolates, am sure they taste as yum as they look!
https://summerpine.wordpress.com/
ahhhh! i see these everywhere! the packaging is absolutely beautiful, but i haven’t yet had a chance to try the chocolate. saving my pennies… xx
So Adorable. So cute! I want
no way.. those anchor designed chocolate bars would suit extremely well here on our boat and I could serve them to all the cool people we meet along the way on our sailing tour around the world…. can I order the chocolate online??
World Tour Stories – We’re sailing around the world yo’
Yup. I died. I can only imagine the chocolate is a delicious as that packaging looks!
http://cestclassique.blogspot.com
I’ve been admiring those packages for about a year and wondering if the chocolate lived up to the packaging — I guess I’ll have to give them a try!
ici un reportage très sympa sur ces barbus-chocolatiers ;-):
http://www.themakersproject.com/#622582/MAST-BROTHERS-CHOCOLATE
(tous les autres reportages de ce site sur les artisans sont fabuleux,tu aimeras je pense).
j’adoooooooooooooore!
Ils en ont un avec de la fleur de sel… Yummy tummy! ;)
There is an absolutely GORGEOUS tour of their chocolate factory over on The Selby! It is worth a gander. http://www.theselby.com/1_8_10_mast_brothers/
Miam <3
It’s great when a company cares about the look of their products. It makes a purchase so much more special and enjoyable. Chocolate with Style!
Salut Garance! I’m a fan from Manille, and I’m wondering if you’ve herad of Pinterest? I really really hope to see your style/photos/inspiration boards there soon :D
Salut, rien que de lire ton article, ça me donne envie de manger du chocolat.
Biz
Yes! I died! I live in Brooklyn and would see these bars in all the little coffee joints. I snubbed it at first, like you, because of the price. But when I spotted one wrapped in red and black motorcycle paper I couldn’t resist.. Amazing.
Hazel Blog
Nous donner envie comme ça, c’est un crime!!! J’adore ce que je fais & tu es ma source d’inspiration pour le blog que je viens de lancer.
Bonne journée
Yeba
I completely agree with that first paragraph! I want a t-shirt with the anchors’ print!
je sais pas pourquoi, mais quelque chose me dit que cet engin gymnesque te plairait:
http://www.youtube.com/watch?v=eSA7dI5dlPc
plus de détails (et tu peux manger tout le chocolat que tu veux)
http://www.tool-fitness.com/prod-3054-reebok-easytone-step.html
I save the wrappings to make valentines!
They make a bar with pecans that is irresistible.
Heart!
Ces tablettes ont l’air aussi délicieuse qu’esthetique …
http://www.poshnpreppy.fr
I believe they were featured in Russh magazine a while ago. Good to hear that the price tag did the product justice. Those wrappings are just adorable. x
http://www.usuallyjustateeshirt.blogspot.com
Avant de les acheter chez Dean & Deluca, je pensais que les chocolats M&B étaient surtout très beau. Mais après les avoir goûtés, il m’a bien fallu admettre qu’ils étaient délicieux. C’est un chocolat raffiné, aussi beau que bon.
Pourquoi diantre les mets les plus gourmands et branchés sont toujours imaginés par des hommes diablement barbus ?
Et maintenant c’est moi qui meurt devant ces supers chocolats que la distance Paris / NYC ne m’autorise pas à manger. Ahhhhhhhh !
the one with the anchors it’s really nice
oulala!! C’est bien joli tout ca…mais est-ce aussi bon que beau? Quand je passe par Paris l’ultime pour moi est “La Maison du chocolat”…sinon j’ai la chance de pouvoir trouver du Valrhona dans les aeroports du monde pour faire mon stock… :)
I’m addicted to chocolate as well and love the idea of being able to mix and match my chocolate’s clothes. Very cute.
– Meredith
http://www.findingsoulbalance.blogspot.com
I was in NY two years ago. Before I went there I saw them in a magazine in Spain. I quickly looked up where could I buy them and I had them by my third day in NY. I still have the packaging because as you said it’s so beautiful.
I love that you posted about chocolate.
xx
oh. MY GOD. the prints!! the chocolate!! i want someeeeee!!!!
i dont think i would throw the wrapper.. :)
xo, dina
http://www.lifeofphi.com
How patternistically thoughtful
http://blog.boxersadventures.com
International Blog and Shop
i love this chocolate!!!!!!!! where i can buy them in italy??
I totally agree with you!
I always see them at Whole Foods, sitting on display – right across from the fish market – and I drawn to the packaging. Fine example of presentation – it *is* everything!
ces emballages sont très jolis :)))
Les encres des ancres ;-)