10 years ago by
Aurélie has opened up shop in Soho!!!
As you know, I love her work and I totally fell in love with her gem of a boutique in Paris – we even made a video about it. So when she told me she would open in New York, I immediately asked her if it would be possible to document each step as she got set up.
There are so many details to consider when you open a store – I got an idea of what it was like when we set up our pop up shop. The location, the space, the colors, the sounds (at Aurélie’s, it’s a mix of Brigitte Bardot, Elvis Presley, and 80s French pop), the traffic, the scents (here, it’s Frédéric Malle Rosa Rugosa).
Aurélie was telling me that what she likes most is going out to look for things to decorate her space. That pineapple on the shelf? She found it in a vintage boutique. We also went along with her to one of her favorite stores – The Future Perfect.
She collaborated with David Mann, MR Architecture + Decor, and Atelier Franck Durand, who she’s been working with for a long time, to create a 60s and 70s ambiance, with a hint of California in New York.
One of my favorite things is the magnificent fresco in the entry by Remed (you remember, he made the cover of Holiday Magazine).
…And the jewelry, of course ;)
Click on the arrows to see more images…
Aurélie Bidermann, 265 Lafayette Street, New York / Translated by Andrea Perdue
PS: Here is the video!
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Lovely boutiques in Paris and SoHo. Thanks Garance for your video diary, you and Scott look adorable :-(
Enjoy Paris Fashion Week! and if you ever need an assistant I fly from NYC to Paris next week and I’ve already covered a few fashion shows xo
http://www.pinterest.com/GeraldineTrip/wow-style
i love the chair! :)
http://littleaesthete.com
Oh, how lovely! Love her jewellery! I have her ‘Love Ring’ on as I type, and where it everyday (the first piece of jewellery after my wedding and e-ring that I wear everyday).
xx
Brigadeiro’s Blog
I love her creativity..i follow her from her beginning..and she is in constant research of new shapes and ideas…
xoxo
Yael Guetta
http://www.ftwwl.com
It takes so much to open a store. It is great to learn about it here!
http://www.FashionSnag.com
Oh les PMF me manquent ! A quand une nouvelle vidéo ??
cet endroit est magnifique et a une identité forte et subtile, à l’image de sa propriétaire et de ses créations.
Hey It looks sooo cool! Will go next time I’m going to NYC…
http://www.blushandbeyond.com/2014/09/19/for-sure-no-one-told-me/
Bisous bisous and bon weekend
Alix
Je craque sur les bijoux qu’Aurelie porte, tout ce qu’elle porte ! La robe en dentelle bleue !!!
I love her designs and pass her tiny shop in Paris each time I’m there, but haven’t yet bought anything, because I don’t wear golden-coloured jewellery. I wonder if one day she will come up with silver or bronze designs. I hope so!
i miss pardon my french … it was so GOOD !!!
Les pardon my french me manquent!!! quand tu en fais de nouveaux?
Oooooh – I ‘ve missed Pardon My French so much….please make another one soon!!
Lovely Aurelie….
Kisses!
y
http://yohannasof.blogspot.gr
The colorful piece of art on the wall is amazing! x
http://www.wild-cherrytree.com
Rooooo depuis le nouveau blog, qui en passant est magnifique, je n’ai plus accès aux flèches ????????????
Tres chic! I loved going into little shops like this when I was in Paris– this makes me want to go back. What gorgeous jewelry and a beautiful set-up.
xoxo
Daisy @ http://simplicityrelished.com
that video is really great
http://hashtagliz.com
FYI: This has to do with the website, not the article. It is not coming up in Google Chrome. The last article is the Celine Studio. I am on Internet Explorer right now.
Hi Erin! We know about this issue and are working hard to get it fixed!
Thank you for being patient!
xo Alex
Nostalgie…. ;)
Can’t wait to visit!
http://sheseeksadventure.wordpress.com
J’adore le nouveau site…et l’énergie qui se dégage… Par contre, trop de fautes…ça pique les yeux!
Hi Garance,
I’m definitely missing your videos. :(
Do you plan to bring it back any time soon?
JE T EN SUPPLIE GARANCE … remets des videos pardon my french elles me manquent tellement et en voir une à la fin de ce post m’a ranimé mon envie d’en revoir !
Je joins ma voix au chorus : a quand un nouveau Pardon my French ? Love them !
Superbe !
Beautiful boutique!
Passa a trovarmi VeryFP
I love the glass table with the red legs. Any idea on how to get one pour moi?
My building is so chic now….St Ambrose….Aurelie…
J’adore ses bijoux,tellements chics !! C’est génial de pouvoir la suivre avant l’ouverture de sa boutique :) D’ailleurs, j’adorerais la visiter dès que je reviens à NY !
http://www.pardonmyobsession.com/
Really beautiful!
XO CHAMAFASHION
http://www.chamafashion.com/
Et la sublissime robe qu’elle porte, on n’en parle même pas ! :-)
http://www.mode9.fr
She’s so talented! But we want more videos!!! This one is great and you are adorable :)
Bravo! Love this! And I adore her jewelry and have a few pieces on my wish list! Thanks for sharing the creation.
A quand de nouveaux pardon my french garance !!!!
Ça manque !
The entrance is fabulous! I absolutely love that colorful profile!
J’adore les boucles d’oreille dorées!
XO
Jeanne
http://fashionmusingsdiary.blogspot.fr
More Pardon My French!
That blue dress…. To die for!
Gorgeous arm candy!!
mimlicious.com