Too busy to keep a real beauty regime going for any longer than a couple of weeks. I always start off so inspired and then I lose focus, and then it just feels like too much of my day is taken up with scrubbing or priming. I end up with a shower and a quick application of mascara. And a few days later everything blows up in my face — all at once, everything urgently needs to be shaved or plucked, and I have five pimples on my face. This is usually when it’s the middle of the day and I’ve left my makeup case (and dignity haha) at home. Argh.
Oh, and my nails? Fuhgettaboutit.
This has happened to me so. many. times. that I’ve tried every beauty shortcut out there. I multitask. A face mask, hair mask and nail polish can all happen simultaneously, right? And I’m also watching Netflix, so this is my “down time”. It’s efficient but, even I have to admit, there are times when a professional needs to step in. An eyebrow needs a proper reshape every now and then, or cuticles need to be attended to. And laser…. well, that’s not something I’m going to try at home (no matter how much I want to finally start watching Breaking Bad).
But all of these appointments take up time, you can lose a whole weekend of beauty treatments alone. And that means no dates or coffee with friends, or listening to Serial (I know, I know… #firstworldproblems). On one hand, I want to go to the salon and get it done… but I won’t have time to even see anyone if I do, so what’s the point?
Recently, I was talking to G about needing a skin treatment and she told me about this super quick face peel called BeautyRx. So I went (new year, new adventures!), and it was actually only five minutes — and easy for me to get to, so worth it). But, aside from slightly softer skin, what I took away from the experience was an inkling that others out there are looking for the same thing — quick, easy beauty treatments. I mean, how often do people go for a 3-hour body wrap? (Is it just me who thinks this is a once in a lifetime experience?) I keep hearing more about fast alternatives, like the 20-minute blow wave. It feels almost like there’s a beauty revolution happening right now, and its catalyst is the pressure of time.
We’re so far beyond the era when women had few obligations (how many people do you know who use overnight curlers?) — we’re a world of women who work, maybe have kids, who have little free time. But we still want to be able to go to the salon, and I love that the beauty industry is taking note and adapting to our needs (or limits). It’s cool, right?
Do you find it hard to fit it all in, too? And do you think the beauty world is doing enough to accommodate the needs of women today? I know there’s still a long way to go (of course!) but, to me at least, it feels like we might be one step closer. Even if it’s just a blow wave and a face peel for now.
Pajamas by Lonely Label and BASE Range.
Soho Grand, 310 W Broadway New York.