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Raf Simons On…

12 years ago by

Une interview de Raf Simons dans Numéro ce mois-ci que j’ai beaucoup aimé… En voici un extrait.

L’individu est maintenant plus en mesure de choisir ce dans quoi il s’engage.

Absolument. Quand on regard Rupert Murdoch à la télévision, on ne peut pas s’empêcher de penser que son pouvoir diminue à cause de la technologie. Il le sait aussi.Il a essayé d’acheter Myspace pour pouvoir le contrôler, mais ce n’est pas contrôlable ! Facebook compte peut-être près d’un milliard des membres, chacun y voit des choses différentes. Toute la question est là. Si l’on y réfléchit, la période des médias de masse a aussi besoin de ces personnalités du show-biz. Les nouveaux systèmes de communication n’en ont plus besoin car ce sont vos amis qui sont les stars aujourd’hui. C’est ce qui est en train de se passer : les stars ne sont plus ce qu’elles étaient et nous vivons dans un monde de célébrité au rabais. Nous assistons au chant du cygne des médias de masse avec cette tentative de maintenir l’intérêt du public pour des choses et des gens qu’ils peuvent contrôler.

– Raf Simons, en Novembre Numéro

7 comments

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  • Nice!

    I’m posting accessories from Los Angeles on my blog!
    Take a look!

    http://www.thegavlaks.com

  • Very true indeed! Rupert Murdoch has been fighting the internet world to no avail. You can no longer make people pay for news because news is supposed to be free and shared. Celebrities and models are no longer your idols. You have editors, stylists, buyers and regular women to look up to in terms of trend and styles. You have to play the game if you want your brand to be successful, not buried and forgotten in this era.

    http://www.chasingruins.com/

  • Smart man. Could not agree more. Blogs, in particular, made this the case. While I still love magazines, there are so many avenues for getting my fill of fashion…one of them being cruising the streets with my camera and others including devouring the content of my fave blogs. Of course yours tops that list:)

  • Katherine Maxwell 4 novembre 2012, 7:03 / Répondre

    I hadn’t thought of it that way, but it is very true.

  • The internet and the social media has really transformed how people would spend their money. I for one would check out the internet first and see product reviews from common consumers like myself before deciding to buy a product. While big consumer companies still have a huge clout in the market, the prevalence of brands unbeknowst-to-many are also gaining their own niche, and sharing a slice from that market share.

  • DAMN! well, i just got my mind blown this morning. Very well put.

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