I can\u2019t remember a time when I was not doing art in some context….painting, illustration, sketching. My mother owned an art store in our small town in Maine, and it gave me access to a seemingly endless amount of mediums and tools to try out. As my skills evolved, I started applying to art colleges \u2014 initially for illustration, but then I switched to graphic design when I realized that I could learn a more \u201cmarketable\u201d skill (*sigh*) and still use my illustration skills. <\/p>\n
After a decade in the graphic design industry working for brands like Chanel, The Row, Rolex, Ralph Lauren, Birchbox, and more, I started a small NYC-based design studio, Wildes District<\/a>. We specialize in emerging women’s and e-commerce brands (Margaux, Chief, Andie Swim, Aurate, Elix Healing, Kin Euphorics to name a few) and we work closely with founders to build meaningful experiences that span multiple touchpoints \u2014 including brand, web, app, print, packaging, and more. <\/p>\n
1) Guess what! You\u2019ll always have a boss. <\/strong><\/p>\n
The answer to all of these questions is…no. <\/p>\n
2) You have to be both left-brained and right-brained.<\/strong><\/p>\n
3) You need to protect your most personal work.<\/strong><\/p>\n
4) Don\u2019t confuse doubt with apathy.<\/strong><\/p>\n
Caley Adams<\/a> is the Founder & Creative Director of Wildes District<\/a>, an NYC-based design studio that specializes in emerging women’s and e-commerce brands.<\/p>\n
After spending years building larger brands, she turned her focus towards working with early-stage companies to help them navigate the many phases and challenges of brand development, from pre-launch to post-launch life and created Wildes District<\/a> in 2018.<\/p>\n
<\/center><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"